01:10late arrivalLive at Radisson Blu AirportRural & airport
For late arrivals and early flights
Few shops or restaurants nearby. A 24/7 hotel shop in the lobby is a relief for guests.
Guest experience after hours: a 24/7 hotel shop →The unmanned hotel lobby shop — 24/7 self-service
SELECTA HOSPITALITY · 24/7 UNMANNED LOBBY MARKET
More from your lobby.
More for your guests.
24/7.
A fully managed convenience store in your lobby. No capital required, no staffing — just extra revenue.
Guest-focusedProfitableWorry-free
DoubleTree by Hilton
Rotterdam · Live since 2025
100+ hotels in 16 countries have a Selecta Lobby Market or another unmanned F&B solution — including automated checkout and age verification.
INDICATIVE CALCULATION · 30 SEC.What can a lobby market deliver for your hotel?
What can a lobby market deliver for your hotel?
Calculate the potential.
Selecta manages 475,000+ sales points in Europe. Our data shows: an open lobby convenience store delivers up to 10× more revenue than traditional F&B vending machines, with measurably higher guest satisfaction. Fill in the revenue calculator, see what it means for your hotel and compare with your own figures if you like.
No capital requiredSelecta either invests in or finances this, depending on your hotel profile * — so you can always get started.
No riskShrinkage, theft and stock are entirely for Selecta's account.
No staffingWe manage, restock and maintain — 7 days a week, with our own people.
Number of rooms
rooms
Average occupancy
%
Location
* How much Selecta invests depends on the number of rooms and location of the hotel. The calculator provides an indicative revenue estimate based on your hotel profile (rooms, estimated occupancy and location) and Selecta benchmark data. Your hotel's share depends on the hotel profile and any desired financing structure. If you wish, the no-obligation proposal includes a detailed, specific financial forecast.
GET STARTED
Take the first step.
Completely non-binding.
Fill in the form and receive a free, detailed custom proposal within 2 business days.
Next steps:
- Introduction on-site — your wishes, our solution.
- Bespoke design and definitive business case within 2 weeks of our meeting.
- Your Lobby Market live within 8 weeks.
THE CONCEPTOne concept.
One concept.
Three direct benefits.
The Selecta Lobby Market — an unmanned hotel shop, also called a lobby shop — delivers proven value across three fronts: revenue, guest experience and operational ease — without effort from your team. A broad assortment in partnership with leading brands including Ahold — fresh F&B products, essential personal care items and travel necessities. Available 24/7, fully managed by Selecta.
Extra revenue
Up to 10× more revenue than traditional vending.
Based on Selecta benchmark data. A new, structural income stream from which you receive a share of the revenue — even after your own or nearby F&B closes.
Better guest experience
24/7 premium F&B available.
Coffee, ready meals, fresh healthy & diet-specific options, snacks, drinks and (hotel) essentials. Always-on, immediate availability contributes to better guest satisfaction. No waiting, no closed kitchens, no empty minibar.
Fully managed
Selecta designs, builds and manages.
Our teams handle installation, restocking, maintenance, hygiene and quality control. 7 days a week, including shrinkage and theft. Your contribution: space and power.
THE SYSTEM, ONE PLATFORMGuests expect convenience.
Guests expect convenience.
The lobby market delivers it.
The system makes it possible.
Under every Selecta Lobby Market runs the same self-learning technology running on 100+ unattended F&B solutions in hotels across Europe. Smart design, smart checkout, smart assortment — without you having to do anything. Continuous optimisation delivers the highest profitability.
4 m² — 25 m² · bespoke per lobby
Modular and scalable design
Fits any lobby, from 4 m² to 25 m² — from a compact (Starbucks) coffee corner to a full convenience store with fridges and shelving. Modules are added or removed as needed. Suitable for 50 to 500+ visitors per day. Materials, colours and displays bespoke matched to your lobby, routing, interior and guest profile.
Contactless · room charge · age verification
Innovative checkout system
A checkout system developed entirely by Selecta. No cash, no queues, no paper receipts. Real-time data and performance always visible for your hotel. 24/7 self-service grab, pay & go, with automated age verification where needed. PMS integration and room charge available. You can also add your own products for sale.
Sales data from 475,000+ points of sale and more
Smart, continuously optimised assortment
Every SKU, every placement, every price transparently backed by sales data from Selecta's European network of 475,000+ points. Combined with knowledge sharing among A-brand partners. What underperforms disappears. What works gets more space.
7× per week · Real-time data and smart-fridge sensors
Service & restocking by Selecta's own people
A service visit every day, including weekends and public holidays. Real-time telemetry monitors stock, sales patterns and performance 24/7. Our service staff restock before a shelf empties — your guests always see well-stocked displays. Less waste. More revenue.
Why Selecta?Since 1957, with Swiss precision.
Since 1957, with Swiss precision.
No outsourcing.
Serving hotels in 16 countries.
A Selecta Lobby Market is no experiment. It runs on the infrastructure, data and service Selecta has built since 1957 — today active in 3,000+ hotels and 475,000+ points of sale across Europe. With our own people and strategic brand partners, Selecta delivers fully managed Food-Tech self-service solutions.
Partnering with 3,000+ hotels in 16 countries
European scale
One partner for your hotel or entire European portfolio. International hotel chains work with Selecta because we deliver in every market where they operate — with the same service SLA and brand partners. Your hotel benefits directly from economies of scale. Selecta supplies 3,000+ hotels with food-tech solutions, from coffee to full Lobby Markets with checkout systems that can connect to your PMS.
Premium brands, like Starbucks
Brands your guests recognise
Not private label, but strategic brand partners your guests feel at home with. That raises guest experience, revenue and profitability — and fits your hotel standard.
< 24h response · 98.6% first-time fix · 7 days/wk
Service in-house
Our service team restocks your shelves 7 days a week. 76+ in-house technicians in the Netherlands resolve issues on-site, on the first visit. Smart sensors flag problems before your guest notices. No subcontractors — we already know before you call.
Modular from 4 m² · real-time assortment optimisation
Bespoke, modular, data-driven
Every installation is bespoke: materials, colours and displays matched to your interior and guest profile — from compact vitrine to full food market. Under the hood runs a proprietary checkout system backing assortment and pricing with real-time data from 475,000+ points of sale. Beautiful outside. Smart inside. Realtime insights.
Since 1957, Selecta has ensured hotel guests across Europe always find what they need. What we promise, we deliver.
Strategic brand partnersA trusted assortment,
A trusted assortment,
in every European country you operate in.
Guests feel at home faster when their surroundings feel familiar and generous. That is why Selecta fills your lobby with the A-brands that are strongest in your market. Made possible by exclusive partnerships with leading retail and coffee brands across Europe. Your guests find exactly what they recognise and like to use. Alongside the well-known A-brands, the assortment includes fresh, healthy and energising options. Plant-based, sustainable and organic choices are available too. That sells faster, needs no explanation and fits your hotel standard seamlessly.
Show brands for
In the UK, Selecta partners with leading brands such as Tesco, Costa Coffee, Starbucks and Pelican Rouge.
Tesco
Costa Coffee
One partner, local brands. Selecta combines European scale with the assortment that performs in your market.
Why a Lobby Market?Your guests always served,
Your guests always served,
even between closing time and breakfast.
Late check-ins, early flights, midnight needs — it's exactly in those moments that a self-service lobby market makes the difference. Fresh coffee and meals, snacks & drinks, travel necessities and personal care: always available, without staffing. Selecta keeps the shelves stocked 7 days a week.
Recognisable?
What hotels face today
- Hotel facilities and nearby shops close — your guests' needs don't.
- More guests deliberately choose lower contact — quick, anonymous, at their own time. Self-service becomes a hygiene factor.
- Minibars and traditional vending: generic offer, less than 8% usage, structurally loss-making and disconnected from the hotel experience.
- 24/7 staffed F&B service is operationally and financially unviable.
- The lobby is your hotel's beating heart — but misses a beat at night.
The solution
The Lobby Market solves it.
- 24/7 available and always stocked — including fresh and useful products, periodically optimised.
- Grab, Scan, Pay & Go — a valued hotel service without staff, queues or barriers.
- Replaces minibar and improves vending concept — broader range, more sales, higher margins, no operational burden.
- Fully managed — from hardware to daily restocking and maintenance incl. hygiene checks.
- Zero risk — shrinkage, theft and stock are entirely Selecta's responsibility.
For every type of hotel
Which hotel do you run? The lobby market adapts.
01:10late arrivalLive at Radisson Blu Airport
00:15back from the cityLive at Numa RotterdamUrban & lifestyle
Self-service for guests who choose for themselves
Quick, anonymous and at their own time. A grab-and-go lobby shop in the style of your interior, with room for local or your own products.
Grab & go in the hotel lobby: how it works →
15:00for the roomLive at Renaissance AmsterdamUpscale & luxury
As elegant as the rest of your hotel
For 4- and 5-star hotels too. Our cabinetmakers build every component to measure, in your materials and finish. Under your own brand or fully unbranded: a refined alternative to the minibar.
Replacing hotel minibars: costs, alternatives and a practical plan →DESIGNED TOGETHER, DOWN TO THE DETAILBespoke Lobby Market.
Bespoke Lobby Market.
Your hotel expertise,
our craftsmanship.
Materials, finishes and assortment matched to your interior, your brand and your guests. We deliver the design, logistics and technology.
One framework, infinite outcomes. No two Lobby Markets are alike — yet they all follow the same design & build system. This is how we translate your brand and space into a store that feels like it was always there.
01
Design in layers
Every shop is built from one neutral shell and layered with character — so the system stays consistent and the result is unique to your hotel.
Layer 3
Character
Local accents & sense of place.
Layer 2 · your brand
Brand layer
Your materials, colours & branding go here.
TheMarket
Layer 1
Modular shell
The neutral, scalable base system.
Design principles
The product is the hero
Clean shelves, no cluttered walls.
Light where it counts
Accent lighting on products, the rest stays in shadow.
Room to breathe
Showing less intentionally looks more premium.
Locally anchored
Approx. 80% system, 20% local character.
02
The building blocks
A fixed set of modular components — in 30, 60, 90 or 120 cm modules — that combine into exactly the right mix for your guests.
Fixed sizing. Continuous horizontal lines connect every module into one calm, coherent whole.
Essential
Expansion
Smart customer journey
1
See first, pay later. The guest walks past the whole range before the checkout comes into view.
2
Cooling as an eye-catcher. Fresh items sit clearly visible up front, but never block the entrance.
4
Impulse at checkout. Travel essentials and small items sit within reach at the pay point.
03
Fits any lobby
Four configurations let the shop land in any lobby — freestanding, against the wall, built in or in a dedicated space.
Ideal spot
The Lobby Market doesn't sit right at the front or next to reception, but stays clearly visible from the desk. That keeps the convenience shop a discreet part of the lobby, while guests still find it intuitively.
Designed step by step, in every configuration
Modular · Scalable · Ready in 8 weeks
Reception
Lobby
04
From design to live
Craftsmanship you don't see, but do feel. We produce, install and operate — you just open the doors.
Step 01± 4–6 weeks
Step 02Within 1 dayPronto Store at Radisson Blu — Nice
Step 03Ongoing · 24/7The Market at Hilton — StrasbourgHOTEL REFERENCESHotels already
Hotels already
live — 24/7.
The business caseA revenue model,
A revenue model,
not a cost centre.
50 to 70% of lobby market revenue is generated outside the opening hours of your F&B outlets and nearby venues — without capex, without staffing, without risk — fully managed by Selecta.
98.6%
First-time fix
Of maintenance jobs resolved on-site on the same visit — no return visit needed.
86%
Calls < 30 s
Of support calls reaching a Selecta colleague within 30 seconds.
<24h
Response time
Guaranteed within 24 hours — protecting every guest experience.
16
Countries
475k+
Points of sale
10M
Guests/day
76+
Service technicians NL
8 weeks
Typical install
THREE PROVEN OUTCOMESMore revenue. More margin.
More revenue. More margin.
Happier guests.
No obligation · We reply within 2 working days
INSIGHTS
Insights for hoteliers.
Grab & go hotel
Grab & go in the hotel lobby: how it works
Grab & go for your hotel: see how products, shelving, refrigeration and self-service payment form a practical lobby shop. Includes an opening checklist.
Replace the minibarReplacing hotel minibars: costs, alternatives and a practical plan
Does the minibar still earn its place, or would a central hotel shop work better? Assess costs, staff workload and guest needs before planning a move to a Lobby Market.
Lobby market vs. vendingLobby market or hotel vending machine: which fits?
A lobby shop, vending machine or smart fridge? Compare guest convenience, product range, revenue and operation to choose a setup and financing model for your hotel.
Choosing an unmanned hotel storeChoosing a hotel lobby shop: eight questions for your supplier
From a compact smart fridge to a complete lobby shop: compare suppliers using these eight questions about investment, daily operation and the experience for your guests.
FREQUENTLY ASKED QUESTIONS
What hotels want to know before they say yes.
What exactly is an unmanned open lobby market?
A 24/7 self-service convenience store in your lobby. Your assortment is presented attractively and openly. Guests help themselves to drinks, fresh meals, snacks or other essentials and pay contactlessly. Selecta handles hardware, stock, payments and service.
No capital required — how is that possible? Are there really no hidden costs?
Selecta invests because Selecta shares in the revenue. Selecta also offers financing solutions for hotels with specific requirements that exceed the standard investment and/or offer insufficient revenue potential. Of course, the hotel can also invest itself and have Selecta manage it in return for more contract flexibility and a higher revenue share. One cost item Selecta cannot finance: utilities — typically less than €800 per year. Any lease, operating and service fees are settled and transparently outlined in the detailed proposal where applicable.
How much profit can this generate for our hotel?
This depends on the agreed revenue share. The revenue share is presented in the detailed no-obligation proposal. The revenue share in turn depends on various variables such as hotel profile, location, investment level, contract duration, etc.
Does the Lobby Market compete with your bar or restaurant revenue?
No — the lobby shop peaks during your F&B's off-hours: early morning, late evening, and in between. It doesn't displace, it complements — both financially and for the guest experience. Data from comparable hotels confirms this is incremental revenue.
Do we need to renovate?
Usually no structural work is needed — just a suitable location and a power connection. For fresh coffee machines, we recommend a water connection with drain for uninterrupted availability.
How is this different from a minibar or traditional vending?
A minibar or vending machine offers a generic, limited range with under 8% usage and is structurally loss-making. A Lobby Market offers a broader assortment, higher margins and — based on Selecta benchmark data — up to 10× more revenue, with no operational burden for your team.
