FREQUENTLY ASKED QUESTIONS

What hotels want to know before they say yes.

Investment & revenue

No investment costs — how is that possible? Are there really no hidden costs?+

Selecta invests because Selecta shares in the revenue. Selecta also offers financing solutions for hotels with specific requirements that exceed the standard investment and/or offer insufficient revenue potential. Of course, the hotel can also invest itself and have Selecta manage it in return for more contract flexibility and a higher revenue share. One cost item Selecta cannot finance: utilities — typically less than €800 per year. Any lease, operating and service fees are settled and transparently outlined in the detailed proposal where applicable.

How much profit can this generate for our hotel?+

This depends on the agreed revenue share. The revenue share is presented in the detailed no-obligation proposal. The revenue share in turn depends on various variables such as hotel profile, location, investment level, contract duration, etc.

Does the Lobby Market compete with your bar or restaurant revenue?+

No — the lobby shop peaks during your F&B's off-hours: early morning, late evening, and in between. It doesn't displace, it complements — both financially and for the guest experience. Data from comparable hotels confirms this is incremental revenue.

How do we know the revenue figures are accurate?+

Real-time insight via your dashboard — every transaction, every product, every time slot. Plus a quarterly business review with your dedicated account manager. Full transparency, no black box.

How is this different from a minibar or traditional vending?+

A minibar or vending machine offers a generic, limited range with under 8% usage and is structurally loss-making. A Lobby Market offers a broader assortment, higher margins and — based on Selecta benchmark data — up to 10× more revenue, with no operational burden for your team.

Will a lobby market improve guest satisfaction and our review scores?+

Immediate 24/7 availability — no waiting, no closed kitchen, no empty minibar — demonstrably lifts guest satisfaction, and hotels report better guest reviews after installation.

How much extra revenue can our hotel lobby generate?+

It depends on rooms, occupancy and location. An open lobby market quickly generates up to 10× more revenue than traditional vending. Use the revenue calculator for an estimate based on your profile.

Technology & usage

What exactly is an unmanned open lobby market?+

A 24/7 self-service convenience store in your lobby. Your assortment is presented attractively and openly. Guests help themselves to drinks, fresh meals, snacks or other essentials and pay contactlessly. Selecta handles hardware, stock, payments and service.

How does the self-service checkout work?+

Two formats. With Scan & Go, guests pick products, scan at the payment terminal and pay by card, mobile or room charge. With the Smart Fridge, guests open the fridge with a bank card — weight sensors automatically detect what's taken and charge when the door closes. No checkout, no queue, no app required.

What about alcohol, age verification and serving hours?+

Through the Smart Fridge Plus: a separate fridge accessible only after verified age control. Outside permitted serving hours, the system automatically blocks access. The Scan & Go checkout system also offers an age verification option, optionally combined with an automatically lockable fridge.

How secure are payments and what about theft?+

Fully contactless: card, mobile, Apple/Google Pay or room charge. Loss from spoilage or theft is borne by Selecta. Where desired or applicable, Selecta's smart fridges can only be opened with a payment card (and a valid ID).

Does room charging work and does it integrate with our PMS?+

Room charge is possible, depending on your PMS capabilities.

Is a lobby market the same as a hotel micro market or smart store?+

Yes. 'Lobby market', 'hotel micro market', 'smart store' and 'unmanned convenience shop' all describe the same concept: a 24/7 self-service store in your lobby, fully managed by Selecta.

Assortment & sustainability

Who decides on the product range and pricing? Can we include local or own products?+

Together. Selecta recommends the optimal assortment and pricing based on your hotel profile, F&B offering and sales data from our brand partners and Selecta. You decide and adjust as you wish. We can also include your own products in the checkout system.

How is freshness and food safety guaranteed?+

Selecta is on-site every day, with its own staff who are trained and hold a HACCP certificate. Products are restocked on a first-in-first-out basis and carry clear allergen and shelf-life information.

How does this contribute to our sustainability, ESG and/or CSR goals?+

With the EcoJoy CO₂ dashboard and waste reduction (less plastic and food waste) enabled via telemetry — measurable and reportable. Selecta is continuously looking for innovations that contribute to this, putting sustainability at the heart of the organisation. See also Selecta's Sustainability/CSR report.

How deep is the assortment — are there fresh, vegan and organic options?+

Alongside well-known A-brands, the range includes fresh, healthy and energising products. Plant-based, sustainable and organic choices are available too, tailored to your hotel standard.

Operations & contract

How much space does a Lobby Market require? Is our hotel lobby too small?+

A lobby market between 15 and 25 sqm is typical, but it depends on the setup, your available space, hotel profile and requirements. Modular solutions from Selecta fit virtually any lobby. The concept scales from XS to XL. Selecta and you determine the right configuration together during the no-obligation impact analysis.

Do we need to renovate?+

Usually no structural work is needed — just a suitable location and a power connection. For fresh coffee machines, we recommend a water connection with drain for uninterrupted availability.

What if there's a malfunction at night, on weekends or on public holidays?+

Besides regular restocking, Selecta's technical service team is also reachable 24/7, 7 days a week — including weekends and public holidays.

Do we need a separate licence?+

In most cases, the lobby falls under your hotel's existing hospitality licence.

Can the lobby market run under our own brand?+

Yes. Under your brand, under JOY TO GO, or fully unbranded — you choose.

Can we roll this out across multiple hotels?+

Yes. Fully scalable across Europe — from one location to a portfolio, with central or customised reporting. With an increased revenue share.

Who is my point of contact at Selecta?+

One dedicated account manager at Selecta NL, plus a local Joy Ambassador for restocking and a Technical Joy Ambassador for service. Quarterly business reviews with dashboards on revenue, guests and CO₂ impact.

Does a lobby market reduce front desk workload?+

Yes. Guests find what they need 24/7 themselves — from a forgotten charger to a late-night snack — meaning fewer questions at the desk and freed-up staff time.

Does a lobby market work for a small boutique hotel or a large hotel?+

Both. The concept scales from XS to XL — from a compact coffee corner of 4 m² to a full convenience store up to 25 m², suitable for 50 to 500+ visitors per day.